Setu, by Vantelyx.

Setu gives a business one place to answer the messages its customers send on Instagram, Facebook Messenger and WhatsApp, and to turn those conversations into orders. Each business gets:

• a shared inbox for its connected channels, used by the team members it invites, with roles;
• an AI assistant that can draft and send replies about products, prices, stock and orders, using the business’s own catalogue and policies;
• order records with products, delivery details and payment status;
• records of failed replies, usage and an activity log of important changes.

Setu is multi-tenant: many independent businesses use the same platform, and each one has its own workspace. A business’s conversations, customers, orders and connected accounts are isolated to its workspace and visible only to its members. One customer’s data is never shared with another.

A business connects only accounts that it owns or manages, through Meta’s own authorisation screens, and chooses which permissions to grant Setu. It can disconnect any channel at any time.

When a business connects a channel, Setu receives the account or Page identifier, its name or username, the phone number (for WhatsApp), the permissions the business granted, and an access token that lets Setu receive and reply to messages. Access tokens are encrypted before they are stored.

Through those accounts Setu handles the messages customers send to the business, the replies sent by the business or its assistant, the customer’s platform name or number so the business knows who it is talking to, and the orders placed in a conversation.

The full list, with retention periods and service providers, is in the Setu Privacy Policy.

Setu works with Meta’s platform APIs, and each channel needs Meta’s approval before it is available to businesses generally. Current status:

Instagram

Meta App Review in progress

The business's Instagram professional account.

The integration is built. Availability to all businesses depends on the outcome of Meta's review.

Facebook Messenger

Not yet approved by Meta

A Facebook Page the business manages.

Built and configured. Not publicly available.

WhatsApp Business

Not yet approved by Meta

The business's WhatsApp Business account and phone number.

Built and configured. Not publicly available.

Setu is an independent product of Vantelyx. It is not affiliated with, endorsed by or sponsored by Meta Platforms, Inc. Instagram, Facebook, Messenger and WhatsApp are trademarks of Meta Platforms, Inc.

As the operator of Setu, Vantelyx:

• builds, hosts, maintains and updates the platform;
• secures it, including encrypting access tokens at rest and isolating each business’s data to its own workspace;
• handles Meta deauthorisation and data deletion requests, deleting a channel’s stored access token and data as described on the Setu data deletion page;
• provides support to the businesses that use Setu and answers privacy requests.

For a business’s own account data, Vantelyx is the controller. For messages a business’s customers send, the business decides how its conversations are handled and Vantelyx processes that information on the business’s behalf.

Vantelyx works with businesses in two ways: